Become Something With Us
2019 / D&AD New Blood
Monotype / Wood Pencil
Type / Print / Book Design
Interns adapt. Interns are agile. Interns are undefined creatives. As they beaver away in the background and adapt to find their creative identities, they become something. The ‘Become Something With Us’ campaign hosts a range of events celebrating the agility of creative interns - uniting them in their process of self-discovery and helping them evolve further together.
The bespoke typeface used across the campaign, toasts the unique flexibility and iterative identities of interns themselves. With each letterform being created with ‘I’ as its core starting point, reflects how ‘I’ can become any character - just like how interns can become everything and anything. The typeface also displays interns’ united stance as the ‘I’s come together to form words.