Blind Box Festival
2020 / University Project
Brand Identity / Illustration / Typography
Blind Box is a three-day festival in London, celebrating designer toys as a medium for contemporary art and design. Jam-packed with exhibitions, installations, workshops, talks and fair, toy designers across the world are brought together with anyone who shares a love for craft, creativity and design.
The identity’s illustrations take inspiration from the silhouettes found on the back of blind box packaging, often used to represent mysterious finds in a series. Referencing actual designer toys, the graphics celebrate these toys as rare pieces of art and nods to their sculptural diversity that underpins their brilliance. Meanwhile, the wordmark consists of a circle and cross, denoting a pair of eyes which champion the toys’ tendency to straddle both cute and dark elements. Deliverables include lucky dip packs of postcards, ambient site animations, collectible tickets, pin badges and festival masks.