I am a *

2018 / LNPC x North Design

Branding / Illustration

A live project to design a tote bag for the National Park City Week in London, using North Design’s identity of the asterisk - to promote London as the first National Park City in the world.


These tote bag designs function as conversation starters, by acting as emblems of solidarity with one’s spirit animal. Revealing various British animals that take the form of the asterisk, and combining it with the phrase “I am a *”, champions the wildlife of the urban landscape.


© India Wilson